Projects
I took part in many rewarding projects during my college career. These projects range from consulting for a local non-profit, developing a product, and creating an emotion-driven marketing campaign.
Make Way for Books
Marketing Consultant
Make Way for Books needed an effective, cost-efficient way to reach low-income families with children aged 3-5. I helped the non-profit partner with the community food bank in Tucson to handout bookmarks with QR codes that would lead the customer to Make Way for Books' app.
Uniband
Student
I developed Uniband for a semester-long entrepreneurship course. Uniband is a scrunchie that secures a key/fob within the fabric and also has tracking technology. I handled everything from ideation, market research, R&D, advertising, financing, and product launch.
Just Do It Like a Woman
Student
For an Integrated Marketing Communications course, I created a Nike campaign titled "Just Do It Like a Woman" that was to debut the months surrounding Mother's Day. The campaign was designed to empower moms to embrace their changing bodies and a newfound way of being active. It was also created to counter claims that Nike does not support their pregnant endorsers.
